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February 26, 2020
Sabine Stork
market research

Why green marketing isn't a standalone strategy

February 26, 2020
Sabine Stork
market research
Why green marketing isn't a standalone strategy

Brands often don’t quite understand where their customers are coming from on sustainability, says Sabine Stork

February 26, 2020
Sabine Stork
market research

Tagged: sustainability, environment, marketing

January 30, 2020
Sabine Stork
market research

Russia’s app space is decidedly Russian

January 30, 2020
Sabine Stork
market research
Russia’s app space is decidedly Russian

Yandex lords it over the digital space, by Steve Mullins

January 30, 2020
Sabine Stork
market research

Tagged: Russia, digital media

October 8, 2019
Sabine Stork
market research

Doll-driven learning for your brand

October 8, 2019
Sabine Stork
market research
Doll-driven learning for your brand

Bratz and Barbie bring home the power of ethnography, says Vanessa Lea

October 8, 2019
Sabine Stork
market research

Source: Bratz and Barbie bring home the power of ethnography

Tagged: brands, ethnography

August 26, 2019
Sabine Stork
market research

Taking brands past passion

August 26, 2019
Sabine Stork
market research
Taking brands past passion

Moving beyond the core audience can be challenging, says Andy Cooper

August 26, 2019
Sabine Stork
market research

Tagged: brands

June 13, 2019
Sabine Stork
market research

The power of the reflexive researcher

June 13, 2019
Sabine Stork
market research
The power of the reflexive researcher

Being more self-aware as a researcher can only be a positive thing, says Keisha Herbert

June 13, 2019
Sabine Stork
market research

Tagged: reflexivity, fieldwork, AQR

April 17, 2019
Sabine Stork
market research

Lessons from India

April 17, 2019
Sabine Stork
market research
Lessons from India

A trip to a full-on city reveals another – efficient and innovative – side to India, reports Sabine Stork

April 17, 2019
Sabine Stork
market research

Tagged: India, transport, cities, technology, innovation

March 6, 2019
Sabine Stork
market research

Football fandom, Southeast Asian style

March 6, 2019
Sabine Stork
market research
Football fandom, Southeast Asian style

Football brands need to develop meaningful social media experiences for fans in Southeast Asia, says Andy Cooper

March 6, 2019
Sabine Stork
market research

Tagged: sport, brands

March 1, 2019
Sabine Stork
market research

Just another fieldwork day in San Francisco

March 1, 2019
Sabine Stork
market research
Just another fieldwork day in San Francisco

How research on the road came face to face with the California Newt, by Steve Mullins

March 1, 2019
Sabine Stork
market research

Tagged: fieldwork

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Somerset House, Strand, London, United Kingdomsabinestork@thinktank.uk.com