Thinktank's brand and comms
guru. Former IPA judge and
Into tech as much as beauty brands.
International CV includes Kazakhstan,
Iran and Vietnam. Still German after
25 years in the UK.
Best Newcomer & Best Contribution at MRS Impact Conference 2015. Ten years in
international qual research among
truckers, gamers and breakfasters.
Former prison psychologist. Expert in
sensitive topics. Knows premium brand
buyers from the US to China.
Designer and Writer
Speaks German, French and
Spanish. Renaissance Man.
Author of Fade to Black.
Anthropologist by training. Romanian by nationality, Hedonist by inclination.
Specialises in digital ethnography
for fmcg and gaming.
Keeps cool no matter how many projects or suppliers. The hub of Thinktank.