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October 16, 2018
Sabine Stork
market research

Authenticity, 2018-style

October 16, 2018
Sabine Stork
market research
Authenticity, 2018-style

Retaining a believable authenticity of purpose message is something brands need to work hard at, says Andy Cooper

October 16, 2018
Sabine Stork
market research

Tagged: brands, authenticity

October 8, 2018
Sabine Stork
market research

My first focus group

October 8, 2018
Sabine Stork
market research
My first focus group

Qualitative research is definitely eccentric and unpredictable, and it’s also alive, and dynamic

October 8, 2018
Sabine Stork
market research

Tagged: focus group, research

September 21, 2018
Sabine Stork
market research

Brands and politics

September 21, 2018
Sabine Stork
market research
Brands and politics

Most brands aren’t Nike, and they need to treat political issues with care, says Geoff Payne

September 21, 2018
Sabine Stork
market research

Tagged: brands, politics

September 8, 2018
Sabine Stork
market research

A dockless bike tragedy

September 8, 2018
Sabine Stork
market research
A dockless bike tragedy

Make those failing dockless bike schemes a success with a better understanding of people, says Sabine Stork

September 8, 2018
Sabine Stork
market research

Tagged: sharing economy, transport

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Somerset House, Strand, London, United Kingdomsabinestork@thinktank.uk.com