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August 26, 2019
Sabine Stork
market research

Taking brands past passion

August 26, 2019
Sabine Stork
market research
Taking brands past passion

Moving beyond the core audience can be challenging, says Andy Cooper

August 26, 2019
Sabine Stork
market research

Tagged: brands

June 13, 2019
Sabine Stork
market research

The power of the reflexive researcher

June 13, 2019
Sabine Stork
market research
The power of the reflexive researcher

Being more self-aware as a researcher can only be a positive thing, says Keisha Herbert

June 13, 2019
Sabine Stork
market research

Tagged: reflexivity, fieldwork, AQR

April 17, 2019
Sabine Stork
market research

Lessons from India

April 17, 2019
Sabine Stork
market research
Lessons from India

A trip to a full-on city reveals another – efficient and innovative – side to India, reports Sabine Stork

April 17, 2019
Sabine Stork
market research

Tagged: India, transport, cities, technology, innovation

March 6, 2019
Sabine Stork
market research

Football fandom, Southeast Asian style

March 6, 2019
Sabine Stork
market research
Football fandom, Southeast Asian style

Football brands need to develop meaningful social media experiences for fans in Southeast Asia, says Andy Cooper

March 6, 2019
Sabine Stork
market research

Tagged: sport, brands

March 1, 2019
Sabine Stork
market research

Just another fieldwork day in San Francisco

March 1, 2019
Sabine Stork
market research
Just another fieldwork day in San Francisco

How research on the road came face to face with the California Newt, by Steve Mullins

March 1, 2019
Sabine Stork
market research

Tagged: fieldwork

October 16, 2018
Sabine Stork
market research

Authenticity, 2018-style

October 16, 2018
Sabine Stork
market research
Authenticity, 2018-style

Retaining a believable authenticity of purpose message is something brands need to work hard at, says Andy Cooper

October 16, 2018
Sabine Stork
market research

Tagged: brands, authenticity

October 8, 2018
Sabine Stork
market research

My first focus group

October 8, 2018
Sabine Stork
market research
My first focus group

Qualitative research is definitely eccentric and unpredictable, and it’s also alive, and dynamic

October 8, 2018
Sabine Stork
market research

Tagged: focus group, research

September 21, 2018
Sabine Stork
market research

Brands and politics

September 21, 2018
Sabine Stork
market research
Brands and politics

Most brands aren’t Nike, and they need to treat political issues with care, says Geoff Payne

September 21, 2018
Sabine Stork
market research

Tagged: brands, politics

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Somerset House, Strand, London, United Kingdomsabinestork@thinktank.uk.com