SOME RECENT HIGHLIGHTS

Nokia Global Youth Study

We identified youth trends and opportunities for Nokia through a holistic and multi-dimensional approach. Consumer workshops with young people aged 18-24, online profiling, post-tasking and photo-reporting all fed into our analysis.

 

Hotels.com Positioning Research

We convinced a digital operation that qual research can deliver real value!

"Hotels.com asked Thinktank to assess the behaviour of online travel bookers and to investigate responses to its brand and potential developments in three European markets. This was a change in direction from most of our research, which tends to be very quantitative in nature.

We found the insights from Thinktank invaluable, both in terms of the wider market and our positioning. As a result, we have sharpened our proposition, launched a loyalty programme, and changed our branding campaigns to reflect our new direction." Nigel Pocklington, Managing Director, Hotels.com

Pepsi Branded Engagement Research

There's a myth out there that you 'can't research' social media or branded engagement ideas. We believe we disproved this in our research evaluating a range of below-the-line activities.

Orange Propositions Development

Orange needed to understand in very practical terms how service propositions around a certain subject might best be delivered to consumers around Europe. We ensured 'realistic' input through both online consumer research and input and co-creative workshops.

Cadbury Segmentation Deep Dive

Our remit was to bring Cadbury's gum segments to life - and we did so through our research method, ie ethnographic face-to-face encounters and auto-ethnography via blogs and Twitter. We also worked with a designer to create output which could live on the marketing teams desks.