Thinktank has a mission.

We aim to reshape how research is conceived to bring our clients genuinely inspired insight from around the world.

While other researchers do a competent enough reporting job, we don't believe this is enough. Because we're different. We are marketing thinkers. We think about business. We think about how brands work in the real world. And we think about what consumers say and do in that context.

We see research as a part of a larger process of brand development. And we believe it should be integrated more effectively into marketing, communications and business.

We're always prepared to embrace innovation using online, social media, mobile technologies or co-creation to enhance tried and trusted methods. But we only innovate with purpose, so that we can get closer to conumers' realities or work with them to help solve marketing problems.

Because method is only a means. Research serves to stimulate our thinking and help decision-making. But it should never be an end in itself.

True to our mission, we believe research is only as good as the marketing brains working on it. We think you'll notice the difference.