SABINE STORK

Founding Partner

Geoff and I founded Thinktank to make research more inspirational - and I really believe that with new approaches like co-creation and the integration of off-and online we have better opportunities to follow our mission than ever!

It's a great time to be in this business - so after all these years I still feel that Qual research is the best job a girl can get.

After all, where else can you be gainfully employed to find new ways of being shamelessly nosy about people's lives from eavesdropping on Spanish men philosophising about life to peeking into Liverpudlian fridges?

Aside from project work, we like to keep an eye on trends at Thinktank. My pet subject over the last 18 months has been innovative brand engagement - from an industry and consumer perspective. Most recently I have spoken at a conference about consumers' take on the burgeoning trend of brands getting involved in film production.

Outside work I'm happiest in the company of a good piece of cake, fiction or philosophy. I'm German. Please don't mention David Hasselhoff!