'International' marketing doesn't have to be corporate, blunt and bland. Far from it. Communicating with global audiences in an inspired way is a challenge, of course. But it's one Thinktank is well able to meet.

Imaginative and intelligent research can help bridge gaps between global or regional objectives, local marketers and consumers. As a 'vital conduit' it serves to connect the different stakeholders in the process of developing strong brand identities.

That's why, for all of our multi-country projects, we focus on solid central co-ordination, as well as on mining our close working relationships with local researchers. We also integrate both on and offline methods as well as input from consumers, experts and of course client marketers.

With this approach you'll get the best of all worlds from a single research project. And that means highest-common-denominator thinking, as well as sensitivity to cultural differences and quirks.