Media fragmentation, the rise of social media, the 'democratisation' of brands, increased consumer visibility, greater insight through neuroscience - we're in the middle of a revolution which is changing marketing and consumer understanding.

This puts pressure on keeping research methods up-to-date. We believe Thinktank can meet new challenges by integrating the best of online research with leading edge face-to-face methods.

Some of our latest ideas combine traditional Consumer Workshops and interviews with digital outputs and Co-Creation.

Comms-Tanks

Typically start with consumer immersion and/or idea generation online to give agencies a headstart in concept or adcept development. We then get consumer feedback and engagement in collaborative face-to-face sessions.

The approach combines digital and analogue to their best effects and delivers clear understanding as well as VISUAL inspiration to agencies and clients.

Thinktank Snoops

An evolution of mobile ethnography, which we've been using in our qual programme for a number of years.

Geo-tagging via FourSquare allows us to capture real time needs and emotions at specific locations. Plus we can use technology to meet consumers wherever they are in their 'natural habitats' rather than in a research facility.

Kitchen-Tanks (so much more than "focus groups")

Thinktank likes to keep it real so many of our Consumer Sessions are designed to work with 'naturally occurring' groups who know each other. We like to conduct these groups in situ - a kitchen or a bar or wherever these groups gather in the real world.

(Co-Creation) Thinkstorms

We run lively, fun and productive workshops for a range of Briefs from Innovation, rethinking Positionings to delivering inspiring Consumer Insights.

Clients value the benefits of getting all internal stakeholders on the same page and sometimes of collaborating with external audiences, experts and consumers.

Thinktank's analysis ensures that we harness heterogeneous input and generate ideas which stand up to close scrutiny.